From the web to the streets: a UNIC initative

We report an interesting article on the portal entitled “From the web to the streets, the UNIC campaign to tell the story of the leather”.

The article begins with the sentence: “Communicating the value of the leather to an audience that knows the quality of the material, but not the tanning process”, a phrase that clearly expresses the mission that UNIC, an important association of Italian tanneries, has set with this initiative and it’s well communicated through this article.

You can read the full article directly from this link: