Better not getting confused when it comes to leather

Being precise and using the term “leather” when a product is manufactured from real animal skin is good, otherwise it can create some confusion.

It is important to be clear when talking about or advertising products indicating the materials used, such as when it’s about synthetic materials, fibers, or other products, even natural ones, that “imitate” real animal skin at the sight; making confusion is counterproductive both for the consumer, who always has the right to be informed correctly, and for those who use real animal skin to produce their own quality leather products.

An item of clothing, a piece of furniture, an object or article in real animal leather has intrinsic, tactile and visual characteristics that have nothing to do with those of other products made with other types of raw materials.

In our opinion in the description of a product, in commercial communication and in advertising, using incorrect terms or worse what is called “sounding” in a product communication creates confusion with regard to the consumer.

The organizers of the Lineapelle exhibition, one of the most renowned trade fairs in the world, also reaffirm the concept in a clarification circular which, among other things, states: “The combination of the term “leather” with what is not real leather is deceptive for consumers and contravenes the law 1112/1966″ (see the picture of the statement at the end of this article).

Conceria Leonica uses only cowhides coming from the food industry to produce its high quality tanned leathers, products obtained from the processing of animal remains, that otherwise should be disposed of with great economic and energy expenses, as well as with the well known consequences for the environment, while instead the re-use of these hides becomes a concrete step forward towards the virtuous circular economy.